Trading in goods of all kinds, in particular in the field of software, loyalty programs and cash-back options. The company can offer services of all kinds, in particular corporate and management consulting, as well as financial services for companies and private individuals, and consulting, planning, management of patents, licenses and other industrial property rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, sell and manage intellectual property rights and real estate. The company can carry out all commercial and financial activities directly or indirectly related to its purpose.