The company's purpose is: the provision of services in the fields of product development, quality control, logistics, marketing, and operational management, particularly in the photography and electronics sectors. It may also engage in distribution, sales, commercial representation, and rental of photographic and audiovisual equipment. It may also carry out, either for its own account or for the account of third parties, all financial, commercial, movable or immovable property operations directly or indirectly related to its corporate purpose and may be interested, in any form, in any similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad.