Creation, manufacture and distribution of saddlery, leather goods, travel and sports articles, and fashion accessories, exploitation of brand licenses; import and export of finished and semi-finished products in the field of leather goods; promotion of a high-quality product through advertising campaigns across all media, photography, videos, exhibitions, fashion shows and presentations of all kinds; operation of a website; promotion of new trendy styles; organization of a franchise network; organization and management of a distribution network; acquisition of stakes in companies in the field of leather goods, ready-to-wear and accessories in Switzerland and abroad; rental and purchase of real estate for the purpose of achieving the company's objectives (cf. articles of association for full purpose).