The company's purpose is to perform all types of services in the fields of hairdressing and beauty, as well as import-export and trade of all types of products, in particular cosmetics. The company may also engage in any activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable to develop and expand its purpose or relate directly or indirectly to it.