The company's purpose is the administration and management of food and beverage establishments, the operation of restaurants, cafes, snack bars, tea rooms and ice cream parlors, as well as the operation of retail businesses with a focus on food, excluding activities prohibited by the LFAIE. It may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and expanding its purpose or related thereto directly or indirectly, including the acquisition and sale of real estate.