The company's purpose is the creation, development, manufacturing, marketing, communication, procurement, and maintenance of products related to the watchmaking industry, as well as the supply of all products and services related to the watchmaking industry. The company may engage in any financial, commercial, or industrial activity, whether movable or immovable (with the exception of those prohibited by the LFAIE), directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in any enterprises directly or indirectly related to its purpose, grant loans or guarantees to partners or third parties.