The company's purpose is to operate a business in communication, graphics, design, advertising, illustration and publishing. It also aims to provide all types of services in the fields of strategy, particularly on the Internet, publishing and website creation. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.