The company's purpose is to trade in all products, services, advice, and training in the fields of graphic arts, computer science, website creation, printing, photography, marketing, communication, event creation and promotion; as well as the creation and operation of all kinds of trademarks. The company may establish branches in Switzerland and abroad. It may acquire interests in any company, acquire or create such companies, carry out all operations and perform all functions that are intended to develop the company's purpose or have a direct or indirect connection with its object. It may grant loans or guarantees to associates or third parties if it serves its interests.