The purpose of MENAP-SMI is to promote the improvement of health and personal well-being through responsible self-medication, by creating collaboration with governments and other stakeholders, and acting in the best interest of patients and consumers. MENAP-SMI fulfills its mission by: Promoting a responsible approach to self-care as a major contributor to public health; Encouraging an environment conducive to the development and responsible use of over-the-counter medical products and devices, health products and self-care services in the Middle East, North Africa, and Pakistan; Representing its Members and liaising with public authorities, healthcare professionals, media, patient and consumer associations, as well as local and regional associations promoting health improvement through responsible self-medication in other regions of the world, with the aim of providing expertise and facilitating fruitful exchange and cooperation in the interest of public health.