The company's purpose is advertising design, advertising technology and photography, in particular the consulting, conception and production of signs, advertisements, advertising and printed materials. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, take over representations and enter into all transactions and conclude contracts that may be suitable to promote the purpose of the company or that are directly or indirectly related to it. It may also provide financing for its own or third-party accounts, as well as guarantees and sureties for subsidiaries and third parties. It may acquire, manage, encumber and dispose of real estate, copyrights, patents and licenses of all kinds.