Provision of services in the areas of strategy development, marketing conception and project consulting as well as operational market development for products and services; development of marketing projects and their implementation; rental of business infrastructure. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell properties, copyrights, patents and licenses of all kinds.