The company's purpose is to provide consulting, auditing, strategic and operational support services in the fields of hospitality, hospitality, reception, service, general management, management, organization, team development and operational excellence. It also aims to create, design, manufacture, purchase, sell, import, export and trade in jewelry, jewelry articles and luxury goods, as well as to sell through all channels, including online, and to manage, hold and exploit brands in the luxury universe. The company may create branches in Switzerland and abroad, acquire, hold and dispose of interests, and carry out all commercial, financial or industrial operations directly or indirectly related to its purpose.