The conception, development, manufacture, import, export, distribution, and marketing of cosmetic products, hair care products, and wellness products, as well as accessories and related products; the provision of consulting, research and development, marketing, and brand management services in these fields. The company may carry out any financial, commercial, or real estate operations related to its purpose or capable of promoting it; it may, in particular, grant loans or guarantees of any kind to its partners or to third parties, create branches in Switzerland and abroad, take participations, found or finance companies that have a direct or indirect relationship with its purpose, all excluding operations prohibited by the LFAIE.