The company's purpose is to sell coaching and mentoring programs, as well as IT and online marketing, to organize seminars (business and personal development) and to produce documentation, audio and audio materials, as well as print products. It can establish branches abroad and in Switzerland, found subsidiaries, participate in related companies, acquire, hold, manage, encumber, utilize and sell real estate and intellectual property rights, and provide financing, guarantees or other forms of security for affiliated and other companies. Furthermore, the company can engage in all commercial, financial and other activities that appear to promote the purpose of the company or are related to it.