The creation, management, operation and administration of hotels, bakeries, cafes, ice cream shops, tea rooms, food trucks, confectioneries, company restaurants and canteens, breweries, bars, restaurants or similar businesses; the manufacture, processing, packaging and trade in all forms (purchase, sale, import, export and representation) of food products and their equipment, in particular coffee and tea; all services related to event organization; the operation of shops and distribution via an e-commerce website and an online marketplace; all services and advice in related fields; the company may, either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions directly or indirectly related to its purpose; it may also take financial participations in all groups, companies or enterprises, Swiss or foreign, existing or to be created, by all means and in particular by way of contribution, subscription or purchase of shares or social parts, mergers or grouping, as well as the management of participations, coordination of subsidiaries and participations; it may grant loans to its associates or to third parties, guarantee loans subscribed by its managers or third parties, secure these loans by issuing or pledging mortgage securities, or by subscribing to any other financial commitment, pledge its assets to guarantee any claim.