The company's purpose is to operate a hair salon and barbershop, provide services in the areas of wellness, beauty and well-being, and trade in cosmetics, beauty and care products. The company may establish subsidiaries and branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire similar or related companies or merge with them, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may acquire, hold, manage, encumber, utilize and sell real estate, participations, financial instruments, intellectual property rights and licenses in Switzerland and abroad. The company may conduct business with or for the benefit of related parties, including its direct and indirect shareholders and other group companies, in particular grant loans to these persons or issue guarantees, sureties, pledges or other securities to secure their liabilities, in each case against payment or not, and even if these transactions are in the exclusive interest of the related parties. The company may engage in any further activity that is directly or indirectly related to the aforementioned purposes.