The company aims to market and sponsor in the fields of sports and leisure, as well as organize and manage events. Purchase and sale of distribution rights, as well as the registration and exploitation of intellectual property rights of all kinds. Execution of all business and financial transactions that may arise from the company's activities. Furthermore, it can carry out all legal transactions that are suitable to contribute to the development of the company and are in direct or indirect relation to the company's purpose. The company can establish branches and business premises in Switzerland and abroad, as well as acquire and sell real estate. It can also participate in or acquire similar or identical companies.