The company's purpose is the retail and wholesale trade of food and non-food products, both packaged and bulk, including fresh and frozen products, organic and dietary products, alcoholic and non-alcoholic beverages, as well as household, fashion, beauty and personal care items, leisure and wellness products, and other daily consumer goods. The company may engage in the import, export, production of its own brands of all kinds, both food and non-food, distribution and sale of all products through physical stores, electronic commerce platforms, and other direct or indirect sales channels. It may also develop and manage its own brands, collaborate with local and international producers, and offer consulting services in the retail sector, as well as enter into franchising and partnership agreements in Switzerland and abroad. In line with its mission, the company promotes a modern and customer-oriented shopping experience, investing in digital solutions and omnichannel strategies. The conception, consulting, management, and study of commercial and real estate ideas and projects. The construction, management, and rental of real estate. To achieve its purpose, the company may carry out all commercial, industrial, financial (not with the public), movable and immovable transactions deemed necessary or useful and may take participations in other companies or entities with related or complementary activities.