The company's purpose is the operation of beauty institutes, facial and body care, nail care, electrical and pulsed light epilation, etc.; the purchase and sale of care devices and hygiene equipment. In general, the company may create branches or subsidiaries in Switzerland and abroad, participate in other companies, acquire or establish companies with an identical or similar purpose, grant loans or guarantees to associates or third parties, carry out all financial, commercial, movable, immovable and other operations in Switzerland and abroad, and conclude all contracts that are suitable for developing its purpose or are directly or indirectly related to it.