The company's purpose is to engage in all management, study, consulting, training, coaching, acquisition, sales, rental and project implementation activities in the fields of hospitality, catering, tourism, events and real estate, with the exception of operations prohibited by the LFAIE. The company may also carry out any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.