The company's purpose is to operate a retail business, particularly in the field of optics, the purchase, sale, marketing, export, and import of all products or materials in direct or indirect relation to its purpose, as well as providing advice and consulting services related to its main purpose. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland or abroad, acquire or establish companies with an identical or similar purpose, carry out all movable and immovable transactions, and conclude all contracts that serve to develop its purpose or are directly or indirectly related to it (in Switzerland, excluding operations prohibited by the LFAIE).