The purpose of the company is the planning, manufacturing and distribution of advertising systems of all kinds, luminous and non-luminous, technical products for industry and trade, petrol station equipment, signal systems for large industry and car parks, the processing of aluminium and plastics, as well as the electrical installation and illumination of advertising systems. The company can establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, hold and sell real estate and intellectual property rights. The company can also carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company. The company is authorized to take financing, restructuring and intercession measures in favor of shareholders, group companies or third parties, as well as to grant loans to shareholders, group companies or third parties or to provide security for their obligations.