The company's purpose is to provide all services in the entertainment industries (in particular event organization) and catering (in particular catering services); the acquisition, sale, management, administration and operation of all public or private establishments such as cafes, restaurants, bars, hotels, discos, and tea rooms. The company may, both in Switzerland and abroad: create branches, participate in other companies having a direct or indirect relationship with its purpose, acquire or found them, merge with them, in general, conclude any contract, carry out any operation, exercise any financial, commercial or industrial activity, movable or immovable (excluding all operations prohibited by the LFAIE), directly or indirectly related to its purpose, grant loans to its associates and third parties, guarantee loans subscribed by associates and third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other financial commitment.