The company's purpose is to acquire, hold, manage and sell participations in companies in Switzerland and abroad, in particular in the field of digital marketing. The company may acquire, hold, exploit or sell patents, trademarks and other intellectual property rights as well as license rights of all kinds. The company may acquire, hold and sell real estate abroad. The company may establish branches in Switzerland and abroad and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company.