The company's purpose is to provide all services related to audiovisual communication in Switzerland or abroad, including consulting, production of audiovisual content, organization of events and exhibitions, as well as teaching in the fields of luxury, culture, and art. The company may: engage in any financial, commercial, or industrial activity, whether movable or immovable, directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; participate in any enterprise having a direct or indirect connection with its purpose; grant loans or guarantees to associates or third parties if it serves its interests.