The company's purpose is to sell fitness equipment, sports articles, clothing, shoes, as well as training concepts in the areas of strength training, functional training, and endurance training. The company operates an online shop and a sales outlet. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire similar or related companies, or merge with them, as well as enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.