The company's purpose is, both in Switzerland and abroad, and both on its own account and on behalf of third parties: the execution of all mandates for advice on management, promotion, marketing and development of companies and activities of all kinds; any commercial activity in the field of development, manufacture, purchase, sale, rental, import and export, representation, and in general the trade in watches, jewelry, precious and valuable objects, precious metals, food products and movable objects of all kinds; research and development, purchase, sale, import and export and in general the trade in all cosmetic or body care products; the trade in all medical, educational, sports, cultural, travel, catering and entertainment devices and services. The company may carry out all operations of any nature directly or indirectly related to its social purpose. It may grant loans or guarantees of any kind, either to third parties or to its associates, if this favors its interests.