The company's purpose is to trade in goods of all kinds, in particular in the areas of lifestyle, dietary supplements, food, chemicals, and clothing. Furthermore, the company's purpose is to produce films and provide services in the areas of videography, photography, and media. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.