The company's purpose is to develop, manage, market, sell and acquire intellectual property, in particular in the form of online portals, online software applications, internet-based services and applications, as well as other software solutions, which may also be knowledge-based, and to provide services in the field of online marketing, in particular the conception, planning and implementation of advertising campaigns and publications on the internet and in the multimedia sector, including consulting and brokerage of advertising services. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.