Creation of photographic products and images for commercial purposes in advertising and public relations, conception, consulting, design, production and publishing of print and electronic media, operation of a studio for industrial and advertising photography, as well as visual image production and trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, encumber, sell and manage real estate in Switzerland and abroad, provide financing for its own account or for the account of third parties, and grant guarantees and warranties for subsidiaries and third parties.