The company's purpose is: investments in securities in the field of fashion brands, international trading of clothing and related products, management of industrial and commercial patents and intellectual property in general. Implementation of advertising campaigns. Study, design and realization of design objects (clothing, furniture, etc.). It can carry out any economic, financial and commercial activity connected with the social purpose or aimed at promoting it. The Company may participate in other companies as well as acquire movable or immovable assets, in accordance with the laws in force. The company may establish branches or subsidiaries both in Switzerland and abroad.