The association represents the interests of service providers in the Swiss para-hotel industry vis-à-vis politics, authorities, industry partners, the public, and other interest groups. The association aims to strengthen the Swiss para-hotel industry as a sub-sector within the Swiss accommodation industry and Swiss tourism. It relies on a network of institutions and individuals within and outside the specific industries and sub-sectors and promotes opinion-forming on tourism policy issues through targeted measures. It can provide services in the interest of sustainable industry development and can collaborate with other organizations that pursue a similar purpose.