organization and management of tourist, sports and leisure activities, stays and mountain tours, tour operator activities, travel agency, event management, teaching and sports coaching; sale of clothing, marketing and consulting in the fields of tourism, photography and art as well as concierge, rental, transportation and catering services; the company may carry out all financial or commercial operations related to its purpose or likely to promote it; the company may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad; it may grant loans or guarantees to associates or third parties if it serves its interests