The company's purpose is to provide services and consulting to legal and natural persons in Switzerland and abroad in the fields of marketing, communication including telecommunications, information technology, providers, media of all kinds, film, music, software including application software, publishing, events, congresses, gastronomy, entertainment, sales, merchandising, franchising, licenses, intellectual property, licensing, as well as trade in goods of all kinds and import and export. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies. The company may acquire, sell and manage real estate in Switzerland and abroad. Furthermore, the company may conduct any business that is suitable to promote or facilitate the achievement of the company's purpose.