The company aims to provide all kinds of support to entrepreneurs, executives and start-ups in all aspects of People within their company, i.e. all topics related to the company's personnel, whether it be attracting qualified personnel, retaining employees, managing performance and well-being at work. It also offers coaching, training and projects for executives and their teams on all aspects related to leadership. It may: participate in all companies and carry out all mobile, real estate, financial and commercial operations directly or indirectly related to the realization of its purpose; grant loans to its associates and third parties, guarantee loans subscribed by associates or third parties, secure these loans by issuing or pledging mortgage securities or by subscribing to any other commitment, if it serves its interests; create branches in Switzerland and abroad.