The company's purpose is to operate a hairdressing salon for ladies, gentlemen and children, to trade in hairdressing, beauty and care products of all kinds, and to provide consulting and services in the beauty and wellness sector, as well as to perform treatments in the field of manicure and pedicure and skin cosmetics. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, and conduct all business that is directly or indirectly related to its purpose. Furthermore, it may acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third-party account, and provide guarantees and sureties for subsidiaries and third parties.