The company's purpose is the operation of a business manufacturing, selling, and trading bicycles and wheels, as well as their accessories. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other Swiss or foreign companies, and undertake any legal action or transaction directly or indirectly related to its purpose. The company may, in Switzerland and abroad, acquire, hold, manage, encumber, operate, and sell real estate and intellectual property rights. It may also arrange financing on its own account or on behalf of third parties, as well as conclude guarantees and bonds of all kinds for affiliated companies and third parties, or guarantee or bond the commitments of these companies.