The company's purpose is to provide services in the field of sports marketing, including the acquisition, marketing and trading of sports rights such as television rights, new media, licensing and sponsorship rights, hospitality and athlete representation. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.