The purpose of the company is to provide services and consulting in the fields of marketing, advertising and communication, to provide services and consulting in the field of corporate image, as well as to realize and advise on software projects for marketing and sales. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.