The company's purpose is to buy and sell various goods. The company operates both online and offline, with a focus on products in the coffee alternatives segment. Furthermore, the company can market and distribute goods bearing its own brand name. The company can establish branches and subsidiaries in Switzerland and abroad, participate in companies in Switzerland and abroad, or merge with such companies. It can acquire, develop, manage and exploit rights, patents and licenses, as well as conduct all business that is directly or indirectly related to its purpose or suitable to promote it.