The company's purpose is to trade, import, distribute, sell and market bicycles, bicycle accessories, bicycle accessories, sports clothing and other sports articles. The company can acquire, hold and sell intellectual property rights and licenses of any kind. The company can enter into all commercial, contractual and financial transactions that are suitable to promote the purpose of the company or that are directly or indirectly related to it. The company can participate in other companies, acquire or establish similar or related companies or merge with them. Furthermore, it can establish branches in Switzerland and abroad. The company can acquire, hold, encumber and sell real estate.