The company's purpose is to provide consulting, conception and realization of events as well as measures in the areas of communication, advertising, merchandising, marketing, trade fairs and exhibitions for trade and industry, as well as related consulting services. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It may acquire, manage and sell real estate and securities. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose. It may take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.