The acquisition and brokerage of advertising, advertising inserts and publications in general, the development of global advertising and image promotion concepts, technical and commercial consulting and representation. The company may also provide consulting services in the real estate sector and act as an intermediary. The company may also engage in commercial, financial or other activities that are related to the purpose of the company. The company may manage public establishments of all kinds, in particular hotels and restaurants. The company may handle any business and conclude any contract in direct or indirect relation to this purpose. The company may acquire, sell and manage real estate in Switzerland and abroad.