The purpose of the company is the acquisition, administration, rental, management and sale of assets of all kinds, in particular real estate, which can also be built. The company's purpose is also the financing and participation in industrial and commercial enterprises of all kinds and the execution of all operations directly or indirectly connected with this purpose. The company's purpose is also the creation, marketing, granting and franchising of trademarks and patents, as well as the trade in such trademarks and patents, in particular in the fields of lifestyle, sports, wellness, environment and hotel catering. The company also aims to manage, promote and market products and services related to the company's activities and to acquire companies, land and other assets worldwide. The company may participate in other companies and carry out all necessary operations and sign contracts and deeds to achieve or promote the company's purpose directly or indirectly.