The company's purpose is the creation, manufacturing, bottling, processing, marketing, importation, and exportation of juices, non-alcoholic beverages, and spirits. It may also operate retail outlets, bars, or public establishments, as well as provide catering, tasting, or gastronomic event services related to its products. Furthermore, the company may develop and promote its own brand, create customized concepts, participate in trade shows or fairs, represent and sell any product or accessory related to its activity, operate physical or online retail outlets, conclude distribution partnerships in Switzerland or abroad, as well as any activity related or complementary to its purpose. The company may create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, real estate, or other operations, and conclude all contracts aimed at developing its purpose or directly or indirectly related thereto.