The company's purpose is to develop products, design, develop strategies, provide consulting and services in the consumer and investment goods sector, specifically in the areas of mobility, transportation, sports and leisure articles, as well as the production and trade of such products; to develop, acquire and hold intellectual property, and to market and license it. The company may participate in or acquire other companies with the same or similar purpose in Switzerland and abroad, acquire, encumber, manage and sell real estate, and conduct all business that is directly or indirectly related to the company's purpose or is suitable to promote it. The company may establish branches and subsidiaries in Switzerland and abroad.