The company's purpose is the manufacture and processing of, as well as trade in, jewelry and watches of all kinds, in particular diamonds, jewels, precious stones, semi-precious stones, gold and silverware, brassware and all other related and industry-standard articles. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.