The company's purpose is to operate a management consultancy for retail and wholesale, production, import and export, providing services such as project management, product development, marketing, and the development of innovative new products in the field of management consulting and new business models. Furthermore, it aims to manufacture and distribute fashionable products such as shoes, accessories, textiles, and related products. The company engages in trade of goods of all kinds. The company may establish branches in Switzerland and abroad, participate in other companies, acquire or sell other companies. It may acquire, manage, and sell real estate and securities. It may carry out all commercial and financial transactions that may be conducive to the realization of its purpose. It may take out loans and grant them, provide guarantees and other securities, acquire, manage, and exploit intellectual property rights. The company may enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.