Provision of services in the field of photography, such as rental of photo studios and equipment, organization of training and courses, as well as trade in corresponding products. Furthermore, development of software and web applications, and provision of services in the field of event management. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. It may also acquire, encumber, sell and manage real estate in Switzerland and abroad, arrange financing for its own account or for third parties, and provide guarantees and sureties for subsidiaries and third parties.