The company's purpose is the conception, development, production, and distribution of goods and trade products of all kinds, particularly roasted coffee and related products. It also provides services, including maintenance, training, and consulting services in these areas of activity. Furthermore, the company can operate gastronomic offerings, namely the operation of cafes, bars, or mobile gastronomy concepts, as well as the organization of events and courses in the field of coffee and gourmet culture. The company is authorized to establish branches in Switzerland and abroad, to participate in domestic and foreign companies, to acquire them, or to merge with them. It can conduct all transactions and conclude contracts that are suitable for promoting the company's purpose or are directly or indirectly related to it. In addition, it can acquire, hold, encumber, manage, and dispose of real estate, intellectual property rights, and licenses of all kinds.